PSI is the 3rd largest NGO in the nation, and we had the pleasure of meeting with meeting PSI India today. PSI India focuses on three regions; Delhi, Rajastan, and Utter Pradesh. Their main goal is to empower women, which in India and similarly in every nation, is essential in creating social change.
Over the course of this class we have met with many NGOs working in India. It was interesting to see the different levels of organization within the various NGOs that we have met with, and then to see PSI’s. I was impressed and happy to see was to see an international NGO working in India. Their presentation and program layouts were very similar to what I am learning in the MPH program, and I finally felt like I could relate to the planning of PSI programs.
PSI funds the Pehel movement in India. The Pehel initiative in India is to reduce Maternal Mortality and Morbidity as well as to empowering women. Their social marketing strategies were thoughtfully planned, and descriptive in urging women to use the IUD contraceptive. I thought it was a great idea to remind people of IUD by promoting its use on Bhindis rather than handing out flyers that would otherwise be less effective. Another part of their program that I thought was great, was the helpline PSI provided for women may be interested or have already had/have an IUD inserted to call and ask questions, or for their husbands to have someone to call and explain what an IUD does, and diminish any myths.
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